The Fragrance Foundation has revealed details of an exciting new element to its “One Drop Changes Everything” fragrance awareness campaign, directly aimed at attracting the attention of the massive holiday shopping crowds at this acutely critical holiday selling period.

As part of the on-going crusade to increase awareness during this key time-frame, a new street-wise campaign utilizing eye-catching telephone kiosk placements strategically located across midtown Manhattan will appear from November 19th. Approximately 40 kiosks will carry the impactful, colorful, iconic atomizer silhouette that will be seen by holiday shoppers. The message: “One drop of fragrance changes everything.”

As Rochelle Bloom, president of The Fragrance Foundation points out: “In our ongoing effort to support the category we felt that the striking visibility of the creative and the headline will hopefully make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”

Just about this time last year, The Fragrance Foundation launched its very first initiative in support of the fragrance industry: the “One Drop Changes Everything” campaign featuring the instantly recognizable silhouette of a fragrance atomizer and the pivotal onemightydrop.com website was seen across multiple publications, on Time Square billboards, in retail catalogues, through the social media network and on Fashion’s Night Out. Thinking big, Bloom believed then as she does now that the sky’s the limit in terms of where this campaign could go.